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Pricing tools compared · UK

PriceLabs alternatives: 8 options for UK hosts, compared

Q: What is the best PriceLabs alternative for UK hosts?

It depends on what you want to change. If you already use Hospitable, its built-in dynamic pricing is included in the Host, Professional and Mogul plans. If you want pound billing and to pay only when you get bookings, Beyond charges a share of bookings. If you want a flat fee like PriceLabs with optional custom competitor sets, Wheelhouse is the closest match. If you want to choose your own competitors on every plan, and pay in pounds, PeakRate (from £49 a month for up to 3 properties) is built for that; it works through Hospitable today.

Q: Is there a free alternative to PriceLabs?

Airbnb's own Smart Pricing is free but prices Airbnb only and gives you few controls. Hospitable's dynamic pricing is included in its paid plans. Wheelhouse has a free plan for market reports, but its pricing plans are paid. Beyond's Free plan gives dashboards but doesn't set prices.

Most hosts look for a PriceLabs alternative for one of three reasons: the bill is in US dollars, it takes a lot of tuning, or they can't see who they're really being compared with. Here's how the alternatives stack up on exactly those things.

By the PeakRate team. We're UK holiday-let hosts. Prices and features checked on each company's own website between 2 and 9 October 2026; they change, so check before you buy.

The short answer

Already on Hospitable?

Its dynamic pricing is included in the Host, Professional and Mogul plans
It picks your comparable listings for you

Want pounds, and to pay only when you book?

Beyond: 1% of bookings (1.25% on Pro)
Custom competitor sets on Pro only

Want a flat fee like PriceLabs?

Wheelhouse: $19.99 per listing a month, or 1%
Custom competitor sets $12.99 per set extra

Want to choose your competitors, in pounds?

PeakRate: you pick the listings you're compared with, on every plan
From £49 a month; works through Hospitable today

PriceLabs alternatives at a glance

Tool	How you pay	One listing	Currency (UK)	Choose your competitors?	Free to start
PriceLabs (for reference)	Per listing, sliding scale; or 1% on request	$19.99/mo + taxes	US dollars	Neighbourhood data from up to 350 nearby listings; custom dashboards from $9.99/mo	30 days, no card
PeakRate (that’s us)	Monthly plan, by number of properties	Host plan £49/mo (up to 3 properties)	Pounds	Yes, included: accept suggestions, add any listing by its link, remove any	14-day free trial
Beyond	Share of bookings	1% (Growth) or 1.25% (Pro)	Pounds available	Automatic on Growth; custom on Pro	First $5,000 USD of bookings free
Wheelhouse	1% of revenue (minimum $2.99 per listing) or flat	$19.99/mo (flat)	US dollars	Custom "Dynamic Sets" at $12.99 per set a month	Free plan (market reports)
Hospitable Dynamic Pricing	Included in paid Hospitable plans	Host plan £25/mo (up to 2 properties), plus VAT	Pounds	No: chosen automatically	14-day Hospitable trial
AirDNA Adapt	Per synced listing	$20/mo	US dollars	Yes: a default set you can edit, up to 100 listings, included	30 days from first sync
DPGO	Flat or per booked night	$18/mo, or $1 per booked night	US dollars	Not stated on its pricing page	30 days, no card
Airbnb Smart Pricing	Free	Free	n/a	No: Airbnb decides; you set a minimum and maximum	Free

PeakRate's plans as published on its own site, 9 October 2026. Others read on each company's own pages: PriceLabs, Beyond, Wheelhouse and Hospitable on 9 October 2026; AirDNA and DPGO on 2 and 9 October 2026. If you use Guesty or Lodgify, they have their own built-in pricing (Lodgify's is powered by Beyond).

The question that matters most

Every one of these tools prices you against "the market". The difference that changes your prices most isn't the algorithm. It's which listings count as your market, and whether you can see and change them.

A lodge on a holiday park isn't competing with a city-centre flat 10 km away, even if both sleep six. If your tool compares you with the wrong places, every price it suggests starts from the wrong number. So before you switch, ask one thing: can I see, and choose, the listings my price is judged against?

The alternatives, one by one

PeakRate (that’s us)

We built PeakRate after using PriceLabs on our own lodges, because what we wanted was to see our price against the specific listings our guests actually compare us with. So that's the core of it: you choose your competitors, on every plan. Accept the ones PeakRate finds nearby, add any Airbnb listing by its link, or remove one. Then see each competitor's price night by night, when they're booked, and who just cut or raised, next to a suggested price for you. It's priced in pounds: Host is £49 a month for up to 3 properties, Pro £129 for up to 10, Portfolio £279 for 25, with a 14-day free trial. Nothing changes until you approve it.

Where it falls short today: PeakRate sends prices through your property management system, and right now that means Hospitable only. More integrations are coming soon (see the latest). Not on Hospitable? You can still run our free Airbnb listing audit, which compares your listing with similar ones nearby. More on where PeakRate fits →

Beyond

Beyond takes a share of your bookings instead of a monthly fee: 1% on Growth, 1.25% on Pro, charged on the nightly rate plus guest-paid fees such as cleaning. Your first $5,000 USD of bookings are free, and UK hosts can be billed in pounds. Growth uses automatic competitor sets; custom sets and its "Search Powered Pricing" are on Pro. Its Airbnb set-up asks you to set an artificially high base price on Airbnb and remove Airbnb's length-of-stay discounts and weekend pricing. Full PriceLabs vs Beyond comparison →

Wheelhouse

The closest like-for-like swap for PriceLabs: $19.99 per listing a month flat ($16.99 from 10 listings), or 1% of revenue excluding taxes and fees, with a minimum of $2.99 per listing a month. You can build your own competitor sets with its "Dynamic Sets" add-on at $12.99 per set a month. It prices in US dollars, and Airbnb is the only booking channel it lists; other channels go through a property management system. G2 reviewers rate it 4.9, though its summary notes the interface can feel overwhelming for beginners. Full PriceLabs vs Wheelhouse comparison →

Hospitable Dynamic Pricing

If you already use Hospitable to run your lets, this is the obvious one to try: dynamic pricing is included in the Host (£25 a month, up to 2 properties), Professional (£49) and Mogul (£79) plans, excluding VAT. It picks your comparable listings automatically, in the background, and you can't choose them. It updates prices every 24 hours, works only in markets Hospitable supports, and has to be set up on a desktop. You can run it on some properties and PriceLabs on others. Full Hospitable vs PriceLabs comparison →

AirDNA Adapt

AirDNA's pricing tool (it replaced "Smart Rates") costs $20 per synced listing a month, with a 30-day trial that starts the first time you switch on price sync. You can edit the competitor set it builds for you (up to 100 listings) at no extra cost, and it offers four named pricing strategies. It connects to Airbnb directly or through Guesty, Hospitable, Hostaway, OwnerRez or Uplisting; Vrbo and Booking.com go through one of those. Prices are in US dollars. Full PriceLabs vs AirDNA comparison →

DPGO

A budget option: $18 per listing a month, or $1 per booked night, with a 30-day trial and no card. It connects to Airbnb and a handful of property management systems (iGMS, Hostfully, Hostaway, OwnerRez), bills in US dollars every two weeks, and states no UK presence.

Airbnb Smart Pricing

Free, and already in your Airbnb account. But it only prices Airbnb, gives you little more than a minimum and maximum, and Airbnb decides who you're compared with. Discounts can also take you below your minimum. Fine for one listing on one channel if you don't have time; limited beyond that. PriceLabs vs Airbnb Smart Pricing →

What UK hosts should check before switching

Currency: only PeakRate, Beyond and Hospitable show pound prices. A dollar bill moves with the exchange rate.
What a percentage is charged on: "1%" means different things. Beyond's includes cleaning and other guest-paid fees; Wheelhouse's excludes taxes and fees.
Your competitors: can you see them, choose them, and does that cost extra?
How often prices update: most of these update once a day as standard.
Airbnb's fee change: since 22 June 2026, Airbnb's 15.5% host-only fee comes out of UK hosts' payouts. Make sure the prices you set still leave you what you need.

Questions hosts ask

What is the best PriceLabs alternative for UK hosts?

It depends on what you want to change. Already on Hospitable? Its built-in pricing is included in the paid plans. Want pound billing and to pay only when you book? Beyond. Want a flat fee like PriceLabs, with optional custom competitor sets? Wheelhouse. Want to choose your own competitors on every plan, in pounds? PeakRate, from £49 a month for up to 3 properties; it works through Hospitable today.

Is there a free alternative to PriceLabs?

Airbnb's Smart Pricing is free but prices Airbnb only, with few controls. Hospitable's pricing is included in its paid plans. Wheelhouse has a free plan for market reports, and Beyond's Free plan gives dashboards, but neither sets prices for free.

Which alternatives charge UK hosts in pounds?

PeakRate, Beyond and Hospitable show pound prices to UK visitors. PriceLabs, Wheelhouse, AirDNA Adapt and DPGO price in US dollars.

Which tools let me choose my own competitors?

PeakRate lets you choose your competitors on every plan. Beyond includes custom competitor sets on Pro (1.25% of bookings). AirDNA Adapt includes a competitor set you can edit. Wheelhouse sells "Dynamic Sets" at $12.99 per set a month. Hospitable chooses automatically and you can't pick. PriceLabs builds neighbourhood data from up to 350 similar listings nearby and sells custom market dashboards from $9.99 a month.

Where PeakRate fits

We run holiday lets in the North West and used PriceLabs on our own lodges. What we wanted was to see our price against the specific listings our guests actually compare us with, night by night, and know what to change. That's what we built PeakRate to do.

You choose your competitors, included. Accept the ones PeakRate finds, add any listing by its link, or remove one.
Every competitor, every night. Their price, when they're booked, and who just cut or raised, next to a suggested price for you.
Built for UK hosts. Pounds, UK school and bank holidays, and revenue after your channel fees and costs.
Nothing changes until you approve it. PeakRate connects directly to your property management system and sends the prices you approve. Today that's Hospitable; more are coming soon. See the latest integrations.
A free listing audit that compares your Airbnb listing with similar ones nearby.

Start your free 14-day trial Or audit your Airbnb listing free →

Sources

PriceLabs plans: hello.pricelabs.co/plans/; algorithm overview (neighbourhood data)
Beyond UK plans: beyondpricing.com/gb/plans; support article "Airbnb and Beyond" (25 August 2026)
Wheelhouse pricing: usewheelhouse.com/pricing; integrations: usewheelhouse.com/integrations
Hospitable pricing: hospitable.com/pricing; help centre, "Dynamic Pricing overview" and "Dynamic Pricing FAQs" (updated 17 September 2026)
AirDNA pricing: airdna.co/pricing; airdna.co/adapt; Adapt help centre, "Comp Sets" and "Supported Channels and PMSs" (read 9 October 2026)
DPGO pricing: dpgo.com/pricing; partners: dpgo.com/our-partners (read 2 October 2026)
Airbnb Help Centre article 1168 (Smart Pricing); Lodgify, lodgify.com/dynamic-pricing
G2 reviews for Wheelhouse (read 2 October 2026)

All product names are trademarks of their owners. This is an independent comparison by PeakRate, which makes a competing product; we've stuck to what each company publishes about itself.