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Pricing tools compared · UK
PriceLabs vs Wheelhouse: which is better for UK hosts?
On paper they cost the same: $19.99 a month for one listing. The differences are in what you pay as you grow, which channels they talk to directly, and how much it costs to choose the listings you’re compared with.
The short answer
- you sell on Vrbo or Booking.com without a property management system
- you have 2 to 9 listings: its sliding scale is cheaper there
- you want lots of fine controls, minimum stays included
- you want to build your own competitor sets (a paid add-on)
- you'd like a 1% plan without emailing support to get it
- you want a free plan to look at your market first
PriceLabs vs Wheelhouse at a glance
| PriceLabs | Wheelhouse | |
|---|---|---|
| Flat fee, 1 listing | $19.99 a month, plus taxes | $19.99 a month (Pro Flat) |
| As you add listings | Discounted from the 2nd listing: 3 for $49.97, 5 for $79.95, 10 for $144.90 | $19.99 each up to 9; $16.99 each from 10 to 49 (10 for $169.90) |
| Percentage plan | 1% of the revenue it sees, by emailing support | Pro Flex: 1% of revenue, excluding taxes and fees, with a minimum of $2.99 per listing a month |
| Currency for UK hosts | US dollars | US dollars |
| Free to start | 30-day free trial, no card | Free plan: connect listings and see a market report, no card |
| Choosing your competitors | Neighbourhood data from up to 350 similar listings nearby; custom market dashboards from $9.99 a month | Custom "Dynamic Sets" at $12.99 per set a month |
| Booking channels, directly | Airbnb, Vrbo and Booking.com | Airbnb; other channels through a property management system |
| Property management systems | 150+ | 26, including Hospitable, Guesty, Hostaway, OwnerRez, Smoobu and Uplisting |
| Price updates | 1 automatic sync a day; extra syncs $1 per listing a month | Daily price syncing on all plans |
| Support | Help centre, email and free group training (including London-time sessions) | "24-7 email and chat support plus Zoom calls" |
| What users say | Capterra UK 4.9 (250 reviews); G2 4.5 (21) | G2 4.9 (92 reviews) |
Sources: each company's own pricing, integrations and help pages, read 9 October 2026 (listed at the end). Review scores as shown on 2 October 2026.
Which is cheaper?
For one listing it's a tie at $19.99 a month. After that PriceLabs gets cheaper sooner: it discounts from the second listing, while Wheelhouse's flat rate only drops (to $16.99) at 10 listings.
Our maths, flat-fee plans: 3 listings cost $49.97 a month on PriceLabs and $59.97 on Wheelhouse. 5 listings: $79.95 vs $99.95. 10 listings: $144.90 vs $169.90. PriceLabs adds taxes where they apply; check Wheelhouse's checkout for the same.
Both also offer 1% of revenue instead. Wheelhouse's version excludes taxes and fees, with a minimum of $2.99 per listing a month; PriceLabs' is 1% of the revenue it sees from your channel or system, and you ask support to switch. For one listing, 1% beats $19.99 when a listing books less than about $2,000 a month.
Who decides which listings you're compared with?
This is where the two differ most. Wheelhouse lets you build your own competitor sets, called Dynamic Sets, at $12.99 per set a month. PriceLabs builds neighbourhood data from up to 350 similar-sized listings within up to 15 km, and sells custom market dashboards from $9.99 a month.
If your guests really compare you with a handful of specific places, say the other lodges on your park, a hand-picked set matters more than a wide radius. That's worth paying for, or choosing a tool where it's included.
Channels: the big practical difference
PriceLabs connects directly to Airbnb, Vrbo and Booking.com. Wheelhouse lists Airbnb as its only direct booking channel; to price Vrbo or Booking.com you go through one of its property management system partners. If you sell on several channels without a property management system, that settles it in PriceLabs' favour.
Who each one suits
PriceLabs suits you if
You run a few listings across several channels, you like control, and you'll take the time to learn it. G2's review summary notes some find its interface complex for beginners.
Wheelhouse suits you if
You're on Airbnb or a supported property management system, you want to hand-pick your competitors and are happy to pay per set, and you value round-the-clock chat support. G2's summary also notes its interface can feel overwhelming at first.
What's different for UK hosts
- Both bill in US dollars. Your cost in pounds moves with the exchange rate, and your bank may add a non-sterling fee.
- Airbnb's fee change: UK hosts moved to Airbnb's 15.5% host-only service fee on 22 June 2026. Check that the prices either tool sets still leave you what you need.
- UK holidays: school holidays vary by nation and region. Check what each tool does on those weeks during your trial.
Questions hosts ask
Is PriceLabs or Wheelhouse cheaper?
For one listing they cost the same, $19.99 a month. From two listings PriceLabs is cheaper on its flat plan: 3 listings are $49.97 a month on PriceLabs and $59.97 on Wheelhouse; 10 listings are $144.90 and $169.90 (prices checked 9 October 2026, our maths).
Do PriceLabs and Wheelhouse charge UK hosts in pounds?
No. Both price in US dollars.
Can I choose my own competitors in PriceLabs or Wheelhouse?
Wheelhouse sells custom competitor sets called Dynamic Sets at $12.99 per set a month. PriceLabs builds neighbourhood data from up to 350 similar listings nearby and sells custom market dashboards from $9.99 a month.
Does Wheelhouse work with Vrbo and Booking.com?
Wheelhouse lists Airbnb as its only direct booking channel; other channels go through a property management system it integrates with. PriceLabs connects directly to Airbnb, Vrbo and Booking.com.
Which has the better free option?
PriceLabs offers a 30-day free trial of the full pricing tool with no card. Wheelhouse has a free plan where you connect listings and see a market report; pricing itself is on its paid plans.
Where PeakRate fits
Both tools charge extra if you want to pick the exact listings you’re compared with. In PeakRate, that’s the whole point, and it’s included.
We run holiday lets in the North West and used PriceLabs on our own lodges. What we wanted was simple: to see our price against the specific listings our guests actually compare us with, night by night, and know what to change. So we built PeakRate to do that.
- You choose your competitors, included. Accept the ones PeakRate finds, add any listing by its link, or remove one. No paid upgrade needed.
- Every competitor, every night. Their price, when they're booked, and who just cut or raised, next to a suggested price for you.
- Built for UK hosts. Priced in pounds, with UK school and bank holidays, and Airbnb's UK fee.
- Nothing changes until you approve it. PeakRate connects directly to your property management system and sends the prices you approve. Today that's Hospitable; more are coming soon. See the latest integrations.
- Simple pricing. Host is £49 a month for up to 3 properties, Pro £129 for up to 10, Portfolio £279 for 25. 14-day free trial, no card.
- A free listing audit that compares your Airbnb listing with similar ones nearby, even if you're not on Hospitable.
More comparisons
- PriceLabs vs Beyond
- Beyond vs Wheelhouse
- PriceLabs vs AirDNA
- PriceLabs vs Guesty PriceOptimizer
- PriceLabs vs Airbnb Smart Pricing
- Hospitable Dynamic Pricing vs PriceLabs
- PriceLabs pricing for UK hosts
- PriceLabs alternatives
- Beyond alternatives
- Wheelhouse alternatives
Sources
- PriceLabs pricing and plans, "United Kingdom" selected: hello.pricelabs.co/plans/ (read 9 October 2026)
- PriceLabs, algorithm overview (neighbourhood data): hello.pricelabs.co/overview-of-pricelabs-dynamic-pricing-algorithm-part-1/
- PriceLabs training: hello.pricelabs.co/training/; integrations: hello.pricelabs.co/integrations/
- Wheelhouse pricing: usewheelhouse.com/pricing (read 9 October 2026)
- Wheelhouse integrations: usewheelhouse.com/integrations (read 9 October 2026)
- Capterra UK and G2 reviews for PriceLabs and Wheelhouse (read 2 October 2026)
PriceLabs and Wheelhouse are trademarks of their owners. This is an independent comparison by PeakRate, which makes a competing product; we've stuck to what each company publishes about itself.