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Pricing tools compared · UK
PriceLabs vs Guesty PriceOptimizer: do Guesty users need PriceLabs?
Guesty is a property management system, not just a pricing tool, so this comparison is really about one question: if you run your lets on Guesty, should you price with Guesty’s built-in PriceOptimizer, or connect PriceLabs?
The short answer
- you're on Guesty and want pricing inside the same screen
- you want to build your own competitor groups
- you're on Guesty Lite and already pay for the bundle that includes it
- you want a known, published price per listing
- you want deeper controls and market dashboards
- you might leave Guesty one day: PriceLabs works with 150+ systems
PriceLabs vs Guesty PriceOptimizer at a glance
| PriceLabs (connected to Guesty) | Guesty PriceOptimizer | |
|---|---|---|
| What it costs | $19.99 a month for one UK listing, plus taxes; cheaper per listing as you add more | Guesty Lite: a bundle at $9 per listing a month (billed yearly) plus 1% of reservations. Guesty Pro: an add-on with no published price |
| What the 1% is charged on | n/a on the flat plan (PriceLabs' optional 1% plan is on the revenue it sees) | Total reservation revenue, including guest fees and extras; on Lite it applies whether or not PriceOptimizer is switched on for that listing |
| Currency | US dollars | US dollars by default |
| Free to start | 30-day free trial, no card | 14-day Guesty trial |
| Your competitors | Neighbourhood data from up to 350 similar listings nearby; custom market dashboards from $9.99 a month | You build "market groups" of competitor listings, searchable from Airbnb, Vrbo or Booking.com; there's no default group |
| Controls | "30+" customisations, dynamic minimum stays, orphan-gap discounts, far-out and last-minute pricing | Minimum and maximum prices, minimum-stay rules by day, period and availability, gap handling |
| Price updates | Guesty's PriceLabs integration syncs every 24 hours by default, with more frequent syncs optional | Every 24 hours; changes you make in PriceOptimizer push immediately |
| Works without Guesty | Yes: Airbnb, Vrbo, Booking.com and 150+ systems | No, Guesty only |
| UK | UK priced in US dollars | UK listed as eligible; desktop only; a listing must be active for 3 business days first. Guesty has a London office |
Sources: PriceLabs' plans page ("United Kingdom" selected) and its Guesty integration page; Guesty's pricing page and Guesty Lite and Pro help centres. All read 9 October 2026.
What each one costs
PriceLabs is simple to price: $19.99 a month for one UK listing, $49.97 for 3, $144.90 for 10, in US dollars plus taxes. You pay Guesty for Guesty, and PriceLabs for pricing.
PriceOptimizer depends on your Guesty plan. Guesty Lite (for 1 to 3 listings) starts from $9 per listing a month. Lite's bundle with PriceOptimizer is $9 per listing a month, billed yearly, plus 1% of reservations, charged on total reservation revenue including guest fees and extras, and Guesty says that 1% applies whether or not you've switched PriceOptimizer on for a listing. On Guesty Pro (4 to 199 listings, priced by quote), PriceOptimizer is an add-on and Guesty doesn't publish its price.
Our maths, one listing: PriceOptimizer's 1% costs about the same as PriceLabs' $19.99 at around $2,000 of reservation revenue a month. Below that the 1% is cheaper; above it, PriceLabs' flat fee is. On Guesty Lite, though, you pay the 1% as part of the bundle either way, so adding PriceLabs means paying for both.
Who decides which listings you're compared with?
PriceOptimizer has you build your own "market groups": you search for competitor listings on Airbnb, Vrbo or Booking.com by name, ID or link. Guesty's help centre says it no longer shows a default group, so you pick from the start. Benchmarking covers price, occupancy and review scores.
PriceLabs builds neighbourhood data from up to 350 similar-sized listings within up to 15 km, and sells custom market dashboards from $9.99 a month.
Can you use both?
Not on the same listing. Guesty's own PriceLabs article says to "use only one rate strategy product at a time". You can connect PriceLabs to Guesty (both companies document the integration), and it then sends nightly prices and minimum stays into Guesty, which passes them to your channels.
Who each one suits
PriceOptimizer suits you if
You're on Guesty, want one system and one login, and like hand-picking competitors. Check how the 1% adds up across your bookings first, especially with high cleaning or guest fees.
PriceLabs suits you if
You want a fixed, published price per listing, more controls, or market dashboards, or you want a pricing tool you can keep if you change property management system.
What's different for UK hosts
- Both bill in US dollars by default, so your cost in pounds moves with the exchange rate. Guesty says VAT may apply.
- Guesty for Hosts has gone. Guesty stopped supporting it on 15 January 2026 and moved users to Guesty Lite or Pro. Older articles about "Guesty for Hosts" pricing are out of date.
- Airbnb's fee change: UK hosts moved to Airbnb's 15.5% host-only service fee on 22 June 2026. Check that your prices still leave you what you need.
Questions hosts ask
Does Guesty have its own dynamic pricing?
Yes, Guesty PriceOptimizer. It’s available on Guesty Lite and Guesty Pro, and Guesty says it’s the same engine on both. The UK is on its list of eligible countries.
How much does Guesty PriceOptimizer cost?
On Guesty Lite, the bundle that includes PriceOptimizer is $9 per listing a month, billed yearly, plus 1% of reservations, and the 1% applies whether or not PriceOptimizer is switched on for a listing. On Guesty Pro it’s an add-on with no published price (checked 9 October 2026).
Does PriceLabs work with Guesty?
Yes. Both companies document the integration. By default Guesty syncs PriceLabs prices every 24 hours, and PriceLabs sends nightly prices and minimum stays.
Can I use PriceLabs and PriceOptimizer at the same time?
Not on the same listing. Guesty’s help centre says to use only one rate strategy product at a time.
Can I choose my own competitors in Guesty PriceOptimizer?
Yes. You build market groups by searching for competitor listings on Airbnb, Vrbo or Booking.com. PriceLabs builds neighbourhood data from up to 350 similar listings nearby and sells custom market dashboards from $9.99 a month.
Where PeakRate fits
PeakRate doesn’t connect to Guesty yet, so if you’re on Guesty today, the free listing audit below is the part you can use. If you’re on Hospitable, all of it.
We run holiday lets in the North West and used PriceLabs on our own lodges. What we wanted was simple: to see our price against the specific listings our guests actually compare us with, night by night, and know what to change. So we built PeakRate to do that.
- You choose your competitors, included. Accept the ones PeakRate finds, add any listing by its link, or remove one. No paid upgrade needed.
- Every competitor, every night. Their price, when they're booked, and who just cut or raised, next to a suggested price for you.
- Built for UK hosts. Priced in pounds, with UK school and bank holidays, and Airbnb's UK fee.
- Nothing changes until you approve it. PeakRate connects directly to your property management system and sends the prices you approve. Today that's Hospitable; more are coming soon. See the latest integrations.
- Simple pricing. Host is £49 a month for up to 3 properties, Pro £129 for up to 10, Portfolio £279 for 25. 14-day free trial, no card.
- A free listing audit that compares your Airbnb listing with similar ones nearby, even if you're not on Hospitable.
More comparisons
- PriceLabs vs Beyond
- PriceLabs vs Wheelhouse
- Beyond vs Wheelhouse
- PriceLabs vs AirDNA
- PriceLabs vs Airbnb Smart Pricing
- Hospitable Dynamic Pricing vs PriceLabs
- PriceLabs pricing for UK hosts
- PriceLabs alternatives
- Beyond alternatives
- Wheelhouse alternatives
Sources
- PriceLabs pricing and plans, "United Kingdom" selected: hello.pricelabs.co/plans/ (read 9 October 2026)
- PriceLabs, Guesty integration: hello.pricelabs.co/integrations/guesty/
- Guesty pricing: guesty.com/pricing/; PriceOptimizer: guesty.com/features/guesty-priceoptimizer/ (read 9 October 2026)
- Guesty Lite help centre: "How are Guesty Lite fees calculated?" (September 2025), "Guesty LiteOptimizer FAQs" (July 2026), PriceOptimizer eligibility (30 September 2026)
- Guesty Pro help centre: PriceOptimizer eligibility (30 September 2026); "PriceLabs" integration article (June 2026)
- Guesty help centre, "Switching from Guesty for Hosts to Guesty Lite" (January 2026)
PriceLabs, Guesty and PriceOptimizer are trademarks of their owners. This is an independent comparison by PeakRate, which makes a competing product; we've stuck to what each company publishes about itself.