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Pricing tools compared · UK
PriceLabs vs AirDNA: which is better for UK hosts?
They started from opposite ends. PriceLabs began as a pricing tool and added market data; AirDNA began as market data and now has a pricing tool, Adapt. Here is how they compare on both.
The short answer
- you sell on Vrbo or Booking.com directly, or use a property management system AirDNA doesn't support
- you have several listings: it's cheaper per listing as you grow
- you want a long-established tool with lots of controls
- you want to edit your own competitor set, at no extra cost
- you want to see the maths behind every price
- you're on Airbnb, Guesty, Hospitable, Hostaway, OwnerRez or Uplisting
PriceLabs vs AirDNA Adapt at a glance
| PriceLabs Dynamic Pricing | AirDNA Adapt | |
|---|---|---|
| One UK listing | $19.99 a month, plus taxes | $20 a month |
| 3 and 10 listings | $49.97 and $144.90 a month in total | $60 and $200 a month (no volume discount shown) |
| Currency | US dollars | US dollars |
| Free to start | 30-day free trial, no card | 30-day trial across your account, starting at your first price sync; previewing is free |
| Your competitors | Neighbourhood data from up to 350 similar listings nearby; custom market dashboards from $9.99 a month | A default competitor set you can edit (search, filter or map), up to 100 listings, included |
| Booking channels, directly | Airbnb, Vrbo and Booking.com | Airbnb only; Vrbo and Booking.com through a property management system |
| Property management systems | 150+ (including Guesty and Hospitable) | Guesty, Hospitable, Hostaway, OwnerRez and Uplisting |
| Price updates | 1 automatic sync a day; extra syncs $1 per listing a month | Once a day (about 3:30am UK time), plus "Sync now" |
| Controls | "30+" customisations, dynamic minimum stays, orphan-gap discounts | Four named strategies, floor and ceiling prices, minimum stays by day or lead time, gap-night discounts |
| Billing quirk | Pause a listing and it isn't charged after the current period | No proration: a listing that syncs at all in a month is billed for the month |
Sources: PriceLabs' plans page with "United Kingdom" selected; AirDNA's pricing page, Adapt pages and Adapt help centre. All read 9 October 2026.
Which costs less?
For one listing they're almost identical: $19.99 against $20. The gap opens as you add listings, because PriceLabs discounts from the second listing and AirDNA's pricing page shows a flat $20 each.
Our maths: 3 listings cost $49.97 a month on PriceLabs and $60 on Adapt; 10 listings, $144.90 against $200. But if you'd otherwise pay PriceLabs for a custom market dashboard ($9.99 a month and up) to see your competitors, Adapt includes an editable competitor set, which narrows the gap for one or two listings.
AirDNA's own comparison page mentions a $10 "founding member" rate; its pricing page shows $20, so we've used that.
Who decides which listings you're compared with?
This is AirDNA Adapt's strongest point. It builds a default competitor set for each listing, then lets you change it by searching, filtering or picking on a map, up to 100 listings, and its comp calendar shows each competitor's nightly rate, minimum stay and cleaning fee. AirDNA says comp sets are included, with nothing extra to buy.
PriceLabs builds its neighbourhood data from up to 350 similar-sized listings within up to 15 km. You can see that data, and you can pay for a custom market dashboard from $9.99 a month, but the core pricing works from its own selection.
Channels and set-up
PriceLabs connects directly to Airbnb, Vrbo and Booking.com, and to more than 150 property management systems. Adapt connects directly to Airbnb only, plus five property management systems; Vrbo and Booking.com go through one of those. Adapt also can't sync to Airbnb listings that use length-of-stay pricing or rate plans, and its weekly and monthly discounts work on direct Airbnb connections only.
Both push prices once a day as standard. AirDNA's European push runs at about 3:30am London time; PriceLabs' runs overnight UK time, and extra daily syncs cost $1 per listing a month.
If you mostly want market data
Many hosts searching "PriceLabs vs AirDNA" want market numbers rather than a pricing tool: occupancy, average rates and revenue for an area. Both sell that separately:
- PriceLabs Market Dashboards: from $9.99 a month for an area of up to 1,000 listings, rising with size. You don't need to use its pricing tool.
- AirDNA: a free plan, and a Market Research plan at $125 a month or $400 a year. Its property manager plan is quote-only.
For a single area, PriceLabs' dashboards are the cheaper monthly option; AirDNA's yearly plan works out at about $33 a month.
Who each one suits
PriceLabs suits you if
You sell on several channels, use a property management system outside AirDNA's five, have more than a couple of listings, or like fine-tuning. Users rate it highly (4.9 from 250 reviews on Capterra UK on 2 October 2026), though G2's review summary notes some find it complex for beginners.
AirDNA Adapt suits you if
You're on Airbnb or one of its supported systems, you want to see and edit exactly who you're compared with, and you value seeing how each price was worked out.
What's different for UK hosts
- Both bill in US dollars. Neither shows pound prices, and AirDNA has no UK office (its European base is Barcelona).
- Airbnb's fee change: UK hosts moved to Airbnb's 15.5% host-only service fee on 22 June 2026. Check that the prices you set still leave you what you need.
- Don't run both at once. Use one pricing tool per listing; two tools pushing prices will overwrite each other.
Questions hosts ask
Is PriceLabs or AirDNA cheaper?
For one listing they’re almost the same: PriceLabs is $19.99 a month plus taxes and AirDNA Adapt is $20. With more listings PriceLabs is cheaper: 10 listings cost $144.90 a month on PriceLabs and $200 on Adapt (prices checked 9 October 2026, our maths).
What is AirDNA Adapt?
Adapt is AirDNA’s dynamic pricing tool. It replaced AirDNA’s earlier Smart Rates product, costs $20 per synced listing a month, and has a 30-day trial that starts the first time you sync prices.
Can I choose my competitors in AirDNA Adapt or PriceLabs?
Adapt builds a default competitor set that you can edit, up to 100 listings, and AirDNA says comp sets are included. PriceLabs builds neighbourhood data from up to 350 similar listings nearby and sells custom market dashboards from $9.99 a month.
Does AirDNA Adapt work with Vrbo and Booking.com?
Not directly. Airbnb is Adapt’s only direct channel; Vrbo and Booking.com listings connect through a supported property management system (Guesty, Hospitable, Hostaway, OwnerRez or Uplisting). PriceLabs connects directly to Airbnb, Vrbo and Booking.com.
Do PriceLabs and AirDNA charge in pounds?
No. Both price in US dollars.
Where PeakRate fits
Like Adapt, PeakRate lets you choose your competitors. Unlike either, it’s priced in pounds and built for UK hosts.
We run holiday lets in the North West and used PriceLabs on our own lodges. What we wanted was simple: to see our price against the specific listings our guests actually compare us with, night by night, and know what to change. So we built PeakRate to do that.
- You choose your competitors, included. Accept the ones PeakRate finds, add any listing by its link, or remove one. No paid upgrade needed.
- Every competitor, every night. Their price, when they're booked, and who just cut or raised, next to a suggested price for you.
- Built for UK hosts. Priced in pounds, with UK school and bank holidays, and Airbnb's UK fee.
- Nothing changes until you approve it. PeakRate connects directly to your property management system and sends the prices you approve. Today that's Hospitable; more are coming soon. See the latest integrations.
- Simple pricing. Host is £49 a month for up to 3 properties, Pro £129 for up to 10, Portfolio £279 for 25. 14-day free trial, no card.
- A free listing audit that compares your Airbnb listing with similar ones nearby, even if you're not on Hospitable.
More comparisons
- PriceLabs vs Beyond
- PriceLabs vs Wheelhouse
- Beyond vs Wheelhouse
- PriceLabs vs Guesty PriceOptimizer
- PriceLabs vs Airbnb Smart Pricing
- Hospitable Dynamic Pricing vs PriceLabs
- PriceLabs pricing for UK hosts
- PriceLabs alternatives
- Beyond alternatives
- Wheelhouse alternatives
Sources
- PriceLabs pricing and plans, "United Kingdom" selected: hello.pricelabs.co/plans/ (read 9 October 2026)
- PriceLabs, algorithm overview (neighbourhood data): hello.pricelabs.co/overview-of-pricelabs-dynamic-pricing-algorithm-part-1/
- AirDNA pricing: airdna.co/pricing; Adapt: airdna.co/adapt (read 9 October 2026)
- AirDNA Adapt help centre: "Trial and Subscription", "Supported Channels and PMSs", "How Rate Syncing Works", "Comp Sets", "Set Up Your Pricing" (read 9 October 2026)
- AirDNA, "AirDNA vs PriceLabs": airdna.co/airdna-vs-pricelabs (AirDNA’s own comparison; used only for its founding-member rate and comp-set statement)
PriceLabs and AirDNA are trademarks of their owners. This is an independent comparison by PeakRate, which makes a competing product; we've stuck to what each company publishes about itself.